The Sioux City Economic Development Department is launching a new campaign targeted to former residents this holiday season. As part of a new markting initiative, print ads and electronic billboards will target parents and families who want to see their children move back to Sioux City. The ads direct people to a newly designed portion of the City Economic Development website located at www.locatesiouxcity.com/home.

The Sioux City metro jumped nearly 7 percent in per capita income in 2007, topping the national average and nearly doubling the previous year's growth rate, according to the Bureau of Economic Analysis at the United States Department of Commerce. The federal government's annual report of income growth studied 363 Metropolitan Statistical Areas (MSA) in the United States with Sioux City MSA cracking the top-ten and tying for sixth most improved in percentage of income growth over the previous year.